ACQUISITIONS.COM ICP & Offer Launch Playbook · v1

Acquisition + AI · The Canonical ICP

We don't sell a course.
We become your partner and do the work.

A done-for-you acquisition agency — not an advisory. We find the deal, analyze it, raise the capital, close it, install AI across the org, and run the roll-up. Your only job is to say yes to the right deal.

Who this is for: serious operators and visionaries with capital and credit who want to buy a business — not build one — grow it with AI, and roll it up toward a premium exit. We hold their hand, invest alongside them, and do the heavy lifting with people and AI agents.
$1B+
In acquisitions led by Moran Pober
Sold Rollups.com
To Naval Ravikant's company
+37% rev
After cutting 80% of team with AI
Brandon → IPO
Bought a $22M biz; now taking it public
01WHO — the client we work with

Proven, capitalized operators who think big.

Two doors into the same person: the operator scaling up, and the capitalized professional buying their first. Both are visionaries with skin in the game — never tire-kickers looking for a magic button.

A-Client · the money client

The proven operator

Already runs a real business and ideally closed at least one acquisition (~$1M EBITDA). Often home services / trades / construction. $500K–$1M liquid, tired of bleeding hard-money interest, wants to scale to $2–5M EBITDA platform deals and expand into new markets.

Door 2 · first acquisition

The capitalized professional

Corporate executive, consultant, or entrepreneur with a job or business, good credit, and $50K+ to deploy. Wants out of trading time for money — to own a cash-flowing business, not start one from scratch.

The two-layer funnel

Cast a wide, plain net in the marketing — "business owners," welcome first-timers, no deal-desk jargon. Put the narrow gate at the booking form and the call: capital, credit, and "have you closed a deal?" A narrow hook scares off volume; a narrow gate protects quality.

02POINT A — what they struggle with

They don't have time — and time is the whole problem.

They have a job or a business. They can look at maybe one deal for a few minutes on a weekend. Everything an acquisition actually requires, they have no time, network, or knowledge to do. That is the pain — and every piece of it maps to something we do for them.

Current situation & the deeper fear

Trading time for money, or running a business they've outgrown and that isn't growing fast enough. They have big goals and a big vision but no vehicle to get there. And underneath it all sit the false beliefs that keep them out of the market: all the good businesses are taken · you need to be rich · you need experience · you need lots of time · a new owner will break it. The scariest move isn't buying — it's staying exactly where they are.

03POINT B — the dream outcome

An amazing business they own — that AI runs.

The perfect testimonial: they said yes to one right deal, we did the rest, and now they own a cash-flowing business, work on it not in it, and are building toward a premium exit.

Own

A business, bought not built

Cash-flowing, ~90 days when it's on-market. Their only job was to say yes to the right deal.

Run

AI runs the day-to-day

AI agents across sales, marketing, and finance. They work on the business, not in it, while hunting the next one.

Life

Income · lifestyle · impact

Better income, control over their time, and real impact — not another job.

Scale

$2–5M EBITDA platform

Expand into new markets, cheaper capital stack, bolt-ons — a real platform, not a one-off.

Roll up

Partner on the roll-up

We roll up with them — like Brandon: bought a $22M business, now in conversations to take it public.

Exit

Premium multiple

Sell to a strategic or PE roll-up at a premium — the second bite of the apple.

04THE GAP — how we get them A → B

Partner + agency. We do the work.

Not an advisory that tells them what to do — an agency that does it, with skin in the game. Three offers on one value ladder, powered by the three things that will dominate the next decade.

Pillar 01 · Buy

DFY Acquisition

We source, vet, model, negotiate, finance, and close the deal — on-market and off-market. You say yes.

Pillar 02 · Grow

AI Ops Department

We install AI agents across the org chart — sales, marketing, finance — and run operations to grow margins.

Pillar 03 · Sell

Roll-up & Exit

We partner on the roll-up (Rollups.com), scale the platform, and sell to a strategic — or take it public.

The system, step by step

  1. AI scans every marketplace — continuous, on-market coverage no busy operator could match.
  2. Off-market broker network — a decade of relationships sends deals before anyone else sees them.
  3. We analyze & make offers — model the deal, sign NDAs, talk to owners, make offers.
  4. End-of-day reports — they see the work we did every day; they just approve the right deal.
  5. Capital stack — we introduce banks (SBA + conventional) and investors, prove funds, and can invest ourselves.
  6. Close — 5–10% down from the client; we help raise the rest.
  7. Install AI + run operations — AI agents across sales, marketing, and finance.
  8. Roll up & exit — scale the platform, partner on the roll-up, sell at a premium or go public.
Distribution

Deal flow & the doors the Acquisitions.com name opens.

Capital

Banks, investors, proof of funds — and we invest alongside you.

AI Agents

The workforce that runs the business and finds the next one.

The future belongs to whoever controls distribution, capital, and AI agents. We hand you all three — as your partner, not your professor.

05THE ENEMY — what we position against

Nobody needs another course. They need the work done.

// The biggest enemy: people are done buying courses, programs, and strategies.

How we throw rocks

"Don't buy another course. Don't buy another done-with-you program. Find a partner who does the work with you — and puts money in alongside you.

"You can get a $10M strategy from ChatGPT for free. What you can't get is the work done, the capital raised, and the AI installed. That's us.

"The future belongs to whoever controls distribution, capital, and AI agents. We hand you all three.

"PE firms roll up companies with other people's operators. We roll up with you.

"Winners don't build. They buy — 5–10% down + AI — and let us do the heavy lifting.

"Stop bleeding hard-money interest. We bring the banks and the investors.

"Don't be the next Blockbuster.

06THE "I HELP" STATEMENTS

The offer in one breath.

Long — full positioning

I help US operators and entrepreneurs (40+) with capital and credit overcome having no time, network, or know-how to find, finance, and run an acquisition on their own and achieve owning a profitable business they bought — not built — that AI runs, scaled toward a roll-up and a premium exit without having to buy another course, another done-with-you program, or another strategy through a done-for-you partnership where we do the work with people and AI agents, bring the capital, and invest alongside them.

Short — the hook

I help business owners buy a cash-flowing business — not build one — let AI run it, and roll it up toward a premium exit through a done-for-you partnership where we do the work and invest alongside them.